Does this really have a chance to compete with the cheap sticks from china ?

Samuel. It really depends on what you want to use the board for. The MK808B is great as a desktop replacement. It can be used to watch movies, play android games , browse the web e.t.c (I highly recommend the ODROID-U2 as a desktop replacement). On the other hand, the beaglebone black, while it can do some of that stuff well it is meant more for embedded systems use, programming, hackers, embedded Linux/android enthusiasts, electronics enthusiasts e.t.c