OTA updates for BBB using mender

I am new to imaged based systems. Am wondering if it is possible to use an OTA update system like mender and use it on an debian image. Please share your insights and experiences

https://mender.io/blog/porting-mender-to-a-non-yocto-build-system

https://mender.io/blog/notes-from-a-user-on-mender-without-yocto