Hi,
I am very interested in using these boards in production applications,
mainly digital displays with more features that currently easily
available. However, I was wondering whether the price of $149
represents a real world price or is it discounted by TI or others to
encourage use. I doubt that I would ever need to get custom boards
done, but if the boards are discounted, and that discounting was to
end, then that would affect the eventual pricing of the end product.
It's a great board and it looks like it's getting some super support
from the community.
Cheers
Diarmuid
Hi,
I am very interested in using these boards in production applications,
mainly digital displays with more features that currently easily
available. However, I was wondering whether the price of $149
represents a real world price or is it discounted by TI or others to
encourage use. I doubt that I would ever need to get custom boards
done, but if the boards are discounted, and that discounting was to
end, then that would affect the eventual pricing of the end product.
Where possible, I have discouraged the use of any TI discounts or
subsidies that would hinder the long-term success of the project. I'd
say that the BeagleBoard is something that you could make reasonable
profit at $149 in 10k unit volumes. You might break even at 1k unit
volumes with skilled negotiating abilities with the various suppliers.
The Overo is a partial proof point with single unit prices at $149.
The complexity of the tight-pitch PCB makes it difficult to produce
and assemble PCBs in significantly lower quantities at this price
point. Using the 0.65mm ball-pitch package would make it more
feasible.
Sorry to not be more precise, but there are so many factors involved
it is difficult to summarize. +/- $10 is very significant at a $149
price point, but there are multiple places where a +/- $10 inflection
could occur.
This is interesting, because when we asked our TI reps, they told us the board was definitely subsidized at the $149 price. I’ll have to quiz them further.
Brett
This is interesting, because when we asked our TI reps, they told us the
board was definitely subsidized at the $149 price. I'll have to quiz them
further.
Although the Overo is $149, you need a daughterboard (parent board?)
for all the IO, so an Overo costs closer to $225 (I'm not looking at
the real pricing to get this number .....)
Philip
Let’s just say that most TI Reps are not in the loop on this and have no idea what is going on with Beagle. Consider Jason the horse and trust what comes out of his mouth.
Gerald
Can you say what yield and warranty cost assumptions you have baked
into those calculations?
Those two items often are overlooked by folks doing custom boards.
Steve
We are getting 99.13 % yields on the BeagleBoard.
Gerald
What is the I2C voltage level on DVI?
Regards
Jim