BBB wont load off sd card

Hi guys and girls

I got my begalbone black about a week ago and i have attempted to load android on to it for a project I want to do.

Problem is while i press s2 the user leds never ever come on.

I have tried writing to the sd card on a windows 7 machine with a card reader, a windows 8.1 machine with a usb hub card reader thing, a ubuntu virtual machine.
But every time I go to boot while holding s2 then plugging the power in no user leds, just a power led.

I have followed the instructions on the elinux wiki, I have downloaded that image multiple times.

The sd card is 8gb

Has anyone got a solution.

Is my BBB faulty?
Is there a certain format the sd card needs to be in (currently fat32)