[beagleboard] Ubuntu Lucid fails

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#1

I just tried the latest Lucid image (http://elinux.org/BeagleBoardUbuntu#Demo_Image)
I followed the directions on that page exactly (cut & paste)

It hangs, presumably because the wrong X-Loader was used. This is
all I get:

   Texas Instruments X-Loader 1.4.2 (Feb 19 2009 - 12:01:24)
   Reading boot sector
   Loading u-boot.bin from mmc

   U-Boot 2010.03-rc1 (Apr 14 2010 - 12:05:52)

   OMAP3530-GP ES3.0, CPU-OPP2, L3-165MHz, Max clock-600Mhz
   OMAP3 Beagle board + LPDDR/NAND
   I2C: ready

#2

Also, I worked past this (removed MLO+U-Boot from SD). It now
boots, but only to a login prompt.

How do I carry on with a more complete install from this point?