Flash emmc whit sd card

Hi everyone, I need help, I have a BBB, I have to install this firmware from the SD on the EMMC. I’m trying to make a 32GB micro SD with a whale and the flash doesn’t start. The red LED flashes slowly but the blue LEDs don’t. How can I put it in. I attach it. the file to install and the photos if someone is expert because I understand very little about it.