Setting MAC address of eth0 on DevKit 8000

Hi all

I have acquired a DevKit8000, very similar to the Beagle Board. When
it boots, the hw (MAC) address of eth0 is 00:11:22:33:44:55. For
obvious reasons, I would like to have that changed.

I have edited /etc/network/interfaces to contain the following stanza
for eth0:

auto eth0
iface eth0 inet static
  hwaddress ether 01:02:03:00:00:01

On boot, eth0 is correctly configured wrt. IP address, netmask and
gateway. The hw address, however, remains the default one. I do not
get any error messages saying that the address cannot be assigned.

Any ideas what to do?

Best regards,